Shah Rukh Khan’s birthday on Wednesday, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) announced a collaboration with the Bollywood superstar for a series of short films that will be shot here.
The project will see the actor unravel the secrets of Dubai, offering his fans a chance to see the exquisite city through the megastar’s eyes, read a statement from Dubai Tourism.
It aims to appeal to ‘King Khan’ fans across the globe, giving them the opportunity to explore the city and its many offerings.
“Dubai is the second home to me… Whether I am here (Dubai) on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited,” said Shah Rukh, who turned 51 on Wednesday.
The Happy New Year star added: “I can’t wait to take my fans and fellow travelers from around the world on an unexpected discovery of a city that I love.”
Slated to be released across various Dubai Tourism channels in December, the series of short films will kick off a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.